GRAPHIC
Project 01.
I created these graphic designs using Adobe Photoshop and Illustrator to showcase artist discographies and promotional brand identities for musicians and entertainers.Each piece translates the artist's unique style into visual narratives informing and engaging their audience, balancing aesthetic appeal with effective marketing communication.
Project 02.
In this project, I reimagined promotional posters for existing exhibitions, exploring new visual approaches while respecting the original content and purpose.These redesigns showcase my ability to balance artistic expression with effective communication, demonstrating how alternative design perspectives can enhance exhibition marketing materials.
BRANDING
Project 01. CHOCOCO
Timeless Luxury in Every ChocolateCHOCOCO builds on a made-up history from 1975, giving this chocolate brand a sense of heritage and reliability. The design centers around a wax seal pattern suggesting old-world craftsmanship, with a rich, understated red (#8B0000) that whispers luxury rather than announces it. I've positioned these chocolates as the ideal gift - something truly special to present to someone you care about.
The visual elements work together in quiet harmony. Everything from the box design to the font choices helps these chocolates stand out among high-end options. The brand distinguishes between honoring chocolate traditions and appealing to modern luxury shoppers. More than just selling sweets, CHOCOCO delivers an experience that starts when you spot its distinctive packaging on the shelf.
Project 02. CORE+
Redefining Fitness Through Joy and Everyday WellnessCORE+ breaks away from typical fitness branding on competition and body transformation. I created this concept with a bright blue color scheme (#6F9CFF) and strong typography to speak to people who've never felt at home in traditional gym culture. The brand treats exercise not as a path to looking different but as something that should fit naturally into daily life and bring genuine enjoyment.
From workout clothes to water bottles, websites to studio spaces, every touchpoint in this identity system works together to shift how people think about getting active. The brand fills a real market gap by welcoming those turned off by fitness messaging focusing too heavily on appearance. Instead, CORE+ encourages movement as something that makes life better without the pressure or intimidation factor.
Project 03. A Better Choice
Guiding Better Decisions Through LiteratureA Better Choice is a bookstore concept rooted in the belief that reading shapes our decision-making. This brand recognizes that while we face countless choices daily, books offer us the diverse perspectives needed to navigate life more wisely. I selected a soothing teal-green (#008B8B) for the color palette to ease eye strain and create a peaceful environment where customers can immerse themselves in thought-provoking texts.
The project reimagines what a bookstore can be—not merely a place to buy books but a haven for personal development and thoughtful decision-making. Every element of the visual identity conveys both calm and clarity, speaking to readers who seek intellectual engagement and a quiet retreat from life's constant demands. The brand ultimately positions the bookstore as a trusted guide through life's complex journey of choices.