Yoonjae Cho - Communication Designer.
Brand & Mobile Interfaces · Speculative Design · Photography ·
Contact number: +65 90396146
e-mail: peachyoon1083@gmail.com
I am a Communication Designer based in Singapore, where I am currently pursuing my BA (Hons) in Communication Design at LASALLE College of the Arts (graduating in August 2026).
My practice touches on brand identity, mobile and web interfaces, and speculative design. I find the projects, which combine minimalist visual language and critical thinking, especially the ones that question how design can support wellbeing, but not accelerate it.
Beyond digital work, I shoot editorial and concept photography, and I consider the camera to be another means of storytelling.
LANGUAGES
- Korean (Native)
- English (Fluent)
PROJECTS — SECTION INTRO
A few of the latest projects in the fields of branding, user experience, speculative Design, and photography.
PROJECT 1: Sori — A Phygital Wellness Companion.
(Flagship / Speculative Design)
Speculative Design · Mobile UI · Phygital Product · AI Integration · 2025-2026.
Sori is a phygital wellness companion that connects an arsenal of tactile tools with a voice-based digital journaling platform, inviting users to go slow and externalize their thoughts through speech rather than typing.
The project challenges productivity-driven technology by proposing a voice-first, reflection-led alternative grounded in soft typography and organic forms. It was built with a front end written in HTML, CSS, and JavaScript, connected to an AI API to drive conversational journaling and real-time reflective prompts.
Submitted to SIGGRAPH 2026.
Speculative Brand Film · AI-Generated Video · Concept Direction · 2026.
A speculative brand film on Sori, imagining a possible future where generative AI subtly steps aside to allow human contemplation. The images, which embody the central concept of the project, which is to slow down and get back to the body, are captured in a short cinematographic sequence.
The movie was shot and edited using a combination of AI tools: Higgsfield.ai, Soul Cinema AI, and Kling 3.0 to create and assemble the speculative video sequences. Click on the picture to view the movie.
(Click Image to watch the Video)
YAT KA YAN - Reconceptualizing the Customer Experience of an Old-Fashioned Dessert Store.
(UX & Visual Design)
Speculative Design · User experience Research · In-store visual system · Brand identity · LASALLE × IBM Live Project · 2025.
A Live Project, between LASALLE College of the Arts and IBM in collaboration with YAT KA YAN, a heritage Chinese dessert shop in Singapore.
During our interview with the owner, we discovered that first-time customers would have difficulty deciding what to order. To address this, I created a sequence of in-store posters featuring the menu of the month and the signature menu, helping customers make their choices with confidence without spoiling the shop's nostalgic aura.
The outcome is a small yet feasible visual system that benefits the owner, simplifies the ordering process, and reinforces the brand name of a family-run business.
BRANDING DESIGN
The program is a joint Live Project between LASALLE College of the Arts and IBM. Our group worked hand in hand with YAT KA YAN, which operates as a traditional Chinese dessert shop in Singapore. We interviewed the shop owner extensively to determine the issues he faced so we could develop plans that would boost sales performance alongside improved customer engagement. Our research revealed ineffective menu recommendations are a central problem in their customer journey. The solution required me to create several inside-display posters featuring the "Menu of the Month" and "Signature Menu" selections. The marketing visuals directed shoppers toward their preferences while strengthening the company's brand identification and bettering total restaurant operations.
CORE+ defined its organizational purpose as creating an exercise approach to redesign physical fitness into user-friendly motions suitable for everyday lifestyle use. The brand applied #6F9CFF blue colors alongside interesting textual elements within its design strategy, which created an appealing environment for people who avoided gym society. The approach emphasizes comfort alongside positive whole-life integration to make fitness both easy and enjoyable as part of daily routines.
The CHOCOCO brand consists of a made-up rich history beginning in 1975 when it created a design to generate customer trust and classical manufacturing expertise. The goal was to use modern and classic elements that positioned the chocolates above sweet confections while presenting them as valuable premium gifts. The brand promotes its handmade quality through a muted wax-red color tone (#8B0000), which is combined with a wax seal motif to create a luxurious presence. Each design choice in the unboxing experience adheres to a systematic layout, so the experience aligns with the traditional practices of crafting fine chocolate art.
The conceptual bookstore brand A Better Choice employs reading as the foundation to assist people in making wise choices regarding their daily decisions. My selection of teal-green color (#008B8B) to minimize eye strain while encouraging scheduled deep thoughts gave the reflection space a soothing atmosphere. Under this brand transformation, the ordinary bookstore evolves into a peaceful sanctuary that promotes personal transformation and helps customers make wise decisions. The design combines peace and clarity through its visual elements, which attract intellectuals seeking mental rest and enriched viewpoints.
PHOTOGRAPHY
<The Beauty of Emptiness: A Study in Cold Light>
Model: Nayeon Ko
Based on the main character's emotional story, this project was developed for the animated film Nana.
The project examines the multiple defiant emotions generated by separation, including grief and emptiness, as well as vanity and frustration with anger.
This program does not shy away from these emotions while it displays the tranquil, unsettling aesthetic aspect inside the deep psychological sphere.
Through controlled lighting and cool color palettes in the pictures, the artists portray emotional fragility and the heavy impact of being distanced from family members.
EDMs(Electronic Direct Mailers) DESIGN
<Mardi Mercredi seasonal EDMs>
The Mardi Mercredi seasonal EDM concept showcases stories by carefully selecting spring fashions for its collections.
The layout reflects youthful versatility since its design elements sustain a French-casual brand identity for digital consumers.
POSTER DESIGN
<Redesigning Exhibition Posters>
For this project, I reimagined promotional posters for existing exhibitions, exploring new visual approaches while respecting the original content and purpose.
These redesigns showcase my ability to balance artistic expression with effective communication, demonstrating how alternative design perspectives can enhance exhibition marketing materials.