Yoonjae Cho - Communication Designer.
Brand & Mobile Interfaces · Speculative Design · Photography ·
Contact number: +65 90396146
e-mail: peachyoon1083@gmail.com
I am a Communication Designer based in Singapore, where I am currently pursuing my BA (Hons) in Communication Design at LASALLE College of the Arts (graduating in August 2026).
My practice touches on brand identity, mobile and web interfaces, and speculative design. I find the projects, which combine minimalist visual language and critical thinking, especially the ones that question how design can support wellbeing, but not accelerate it.
Beyond digital work, I shoot editorial and concept photography, and I consider the camera to be another means of storytelling.
LANGUAGES
- Korean (Native)
- English (Fluent)
PROJECTS — SECTION INTRO
A few of the latest projects in the fields of branding, user experience, speculative Design, and photography.
PROJECT 1: Sori — A Phygital Wellness Companion.
(Flagship / Speculative Design)
Speculative Design · Mobile UI · Phygital Product · AI Integration · 2025-2026.
Sori is a phygital wellness companion that connects an arsenal of tactile tools with a voice-based digital journaling platform, inviting users to go slow and externalize their thoughts through speech rather than typing.
The project challenges productivity-driven technology by proposing a voice-first, reflection-led alternative grounded in soft typography and organic forms. It was built with a front end written in HTML, CSS, and JavaScript, connected to an AI API to drive conversational journaling and real-time reflective prompts.
Submitted to SIGGRAPH 2026.
Sori Brand Film
Speculative Brand Film · AI-Generated Video · Concept Direction · 2026.
A speculative brand film on Sori, imagining a possible future where generative AI subtly steps aside to allow human contemplation. The images, which embody the central concept of the project, which is to slow down and get back to the body, are captured in a short cinematographic sequence.
The movie was shot and edited using a combination of AI tools: Higgsfield.ai, Soul Cinema AI, and Kling 3.0 to create and assemble the speculative video sequences. Click on the picture to view the movie.
(Click Image to watch the Video)
YAT KA YAN - Reconceptualizing the Customer Experience of an Old-Fashioned Dessert Store.
(UX & Visual Design)
Speculative Design · User experience Research · In-store visual system · Brand identity · LASALLE × IBM Live Project · 2025.
A Live Project, between LASALLE College of the Arts and IBM in collaboration with YAT KA YAN, a heritage Chinese dessert shop in Singapore.
During our interview with the owner, we discovered that first-time customers would have difficulty deciding what to order. To address this, I created a sequence of in-store posters featuring the menu of the month and the signature menu, helping customers make their choices with confidence without spoiling the shop's nostalgic aura.
The outcome is a small yet feasible visual system that benefits the owner, simplifies the ordering process, and reinforces the brand name of a family-run business.
PROJECT 3: CHOCOCO - Heritage Chocolate Brand, crafted on Craft and Tradition.
(Brand Identity)
Brand Identity · Packaging Design · Heritage Storytelling · 2024.
CHOCOCO is a conceptual chocolate brand with a fictional backstory tracing back to 1975, designed to feel like the work of a maker refined over generations. It aimed to position the chocolate not as an ordinary candy but as a valuable gift to give and remember.
Pairs of identity combine a deep wax-red palette (8B0000) with a wax-seal motif, referencing craftsmanship and ceremony. The typography inspired by letterpress revives the tradition, while the modern restraint keeps the design up to date.
The outcome is a brand that is connected to the past yet quite luxurious.
(Brand Identity)
Brand Identity · Color System · Typography · Tone of Voice · 2024.
CORE+ is a fitness brand created for individuals who feel out of place in traditional gym culture. It redefines exercise as something inherent to our everyday existence, not something we aspire to do.
The calm, confident blue (6F9CFF) and the playful typography help anchor the identity, which often feels rather rigid in fitness branding. Collectively, these decisions create a friendly, comfortable, consistent, and lifestyle-friendly environment.
CORE+ helps individuals perceive movement as a daily delight rather than a burden.
A Better Choice — A Bookstore Brand to make Mindful Decision-Making.
(Brand Identity)
Brand Identity · Concept Branding · Color System · 2024.
A Better Choice is a conceptual bookstore brand based on a simple idea: reading helps us make better choices in our daily lives.
The identity employs a calming teal-green (008B8B) that helps to reduce eye strain and promote slow, deep thought. The system makes the bookstore a shopping floor, a silent refuge where readers can take a moment, meditate, and make a more deliberate choice.
The outcome is a brand that appeals to individuals seeking mental relaxation and a better perspective.
(Photography)
Lighting Design Concept Photography · Lighting Design · Color Direction · Editorial 2025.
Model: Nayeon Ko
A photography series based on the animated series Nana, about the feelings that arise when we are separated: grief, emptiness, vanity, and quiet anger. Instead of mellowing these emotions, the work inclines towards their disturbing attractiveness.
With cool colors and regulated light, each frame attests to the stasis of an interior emotional universe. Nayeon Ko, a model that embodies these silent emotions, has a presence that is both tense and soothing. The series does not consider emptiness as absence, but as something present, that is, cold and seemingly powerless to speak.
PROJECT 7: Mardi Mercredi — Seasonal EDM Concept (Self-initiated)
(Editorial / Digital Design)
Self-initiated Project · Digital Editorial · Email Design · Fashion Branding · Layout · 2024.
A concept project spanning a season that investigates how Mardi Mercredi's seasonal EDMs could be designed to present the brand’s spring collections through layout-based storytelling. This piece of work is not associated with the brand and was created as a personal study. The design maintains the label's French-casual identity without sacrificing the fashion editorial sensibility on the one hand and the demands of an email format on the other.