The CHOCOCO brand consists of a made-up rich history beginning in 1975 when it created a design to generate customer trust and classical manufacturing expertise. The goal was to use modern and classic elements that positioned the chocolates above sweet confections while presenting them as valuable premium gifts. The brand promotes its handmade quality through a muted wax-red color tone (#8B0000), which is combined with a wax seal motif to create a luxurious presence. Each design choice in the unboxing experience adheres to a systematic layout, so the experience aligns with the traditional practices of crafting fine chocolate art.