The program is a joint Live Project between LASALLE College of the Arts and IBM. Our group worked hand in hand with YAT KA YAN, which operates as a traditional Chinese dessert shop in Singapore. We interviewed the shop owner extensively to determine the issues he faced so we could develop plans that would boost sales performance alongside improved customer engagement. Our research revealed ineffective menu recommendations are a central problem in their customer journey. The solution required me to create several inside-display posters featuring the "Menu of the Month" and "Signature Menu" selections. The marketing visuals directed shoppers toward their preferences while strengthening the company's brand identification and bettering total restaurant operations.